{"id":3225,"date":"2018-12-31T19:54:57","date_gmt":"2018-12-31T19:54:57","guid":{"rendered":"https:\/\/retroplatesystem.com\/?page_id=3225"},"modified":"2019-03-18T22:59:50","modified_gmt":"2019-03-18T22:59:50","slug":"anniversary","status":"publish","type":"page","link":"https:\/\/retroplatesystem.com\/anniversary\/","title":{"rendered":"Anniversary"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-3076\" src=\"http:\/\/ashfordformula.com\/wp-content\/uploads\/cheerstotheyearswebsite-02-1024x315.png\" alt=\"\" width=\"800\" height=\"246\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14px;\"><em>For decades, Curecrete has focused solely on developing quality products that enhance concrete floors. The concrete densification and concrete polishing markets were created and pioneered by the development of the Ashford Formula<sup>\u2122<\/sup> in 1949 and the RetroPlate<sup>\u00ae<\/sup> Concrete Polishing System in 1999. Since the debut of these flagship products, Curecrete has continually led both industries as the expert leader &#8211; systematically developing only those products which focus on concrete floor performance and that outperform the competition.<\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><span style=\"color: #304771; font-size: 18px;\"><strong>Videos<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><iframe src=\"https:\/\/www.youtube.com\/embed\/y9mZk82SWMw\" width=\"262\" height=\"147\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\u00a0\u00a0<iframe src=\"https:\/\/www.youtube.com\/embed\/mQb156Lii5Q\" width=\"262\" height=\"147\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe>\u00a0\u00a0<iframe src=\"https:\/\/www.youtube.com\/embed\/-MpkIry3XmA\" width=\"262\" height=\"147\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14px;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-3241\" src=\"https:\/\/retroplatesystem.com\/wp-content\/uploads\/WebsitePageAnniversaryHeader.png\" alt=\"\" width=\"725\" height=\"527\" srcset=\"https:\/\/retroplatesystem.com\/wp-content\/uploads\/WebsitePageAnniversaryHeader.png 725w, https:\/\/retroplatesystem.com\/wp-content\/uploads\/WebsitePageAnniversaryHeader-300x218.png 300w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/><\/span><\/p>\n<p><span style=\"font-size: 14px;\">In 2019, Curecrete &#8211; the parent company of RetroPlate &#8211; celebrates the 20th anniversary of the RetroPlate Concrete Polishing System.\u00a0 Concurrently, Curecrete is also celebrating the 70th anniversary of its signature product, the Ashford Formula &#8212; a product that is known in the industrial and commercial sectors as the leader in permanently densified, dustproof and hardened concrete flooring.<\/span><\/p>\n<blockquote><p><span style=\"font-family: helvetica, arial, sans-serif; color: #122e75;\"><strong>\u201cWe have floors that are 70 years old that are still in use today, and haven\u2019t been retreated,\u201d says Jerald Jones, president of Curecrete in Springville, Utah.<\/strong><\/span><\/p><\/blockquote>\n<p><span style=\"font-size: 14px;\">The Ashford Formula, the secret sauce behind Curecrete\u2019s success, was first developed shortly after World War II by a German chemist living in southern California. This one formula, and the business that utilized it, created an entire industry \u2013 the concrete densification industry.<\/span><\/p>\n<p><span style=\"font-size: 14px;\">While concrete has been used for centuries as the building block of sturdy structures, it was often inadequate for certain types of applications because of its porous nature. This was especially true for horizontal floor surfaces susceptible to erosion and wear. Prior to the Ashford Formula, concrete contractors would treat concrete floors with surface membranes to protect it. But those surface treatments\u2019 durability only lasted for so long before needing reapplication. The surface coating also did not harden the concrete surface.<\/span><\/p>\n<p><span style=\"font-size: 14px;\">Enter the Ashford Formula. Ashford Formula is a densification product for concrete that provides permanent solutions to concrete floor surface problems. Instead of simply coating the concrete surface, Ashford Formula penetrates into the concrete surface, combines with the salts in the concrete and creates a permanently dense and hardened concrete surface. Thus, Ashford Formula becomes an integral part of the concrete.<\/span><\/p>\n<p><span style=\"font-size: 14px;\">As the concrete is repeatedly used, cleaned and maintained, the densification process continues to harden and marbleize the concrete.<\/span><\/p>\n<blockquote><p><span style=\"font-family: helvetica, arial, sans-serif; color: #122e75;\"><strong>\u201cThe older it is, the better it gets,\u201d Jerry attests.<\/strong><\/span><\/p><\/blockquote>\n<p><span style=\"font-size: 14px;\">And Jerry knows what he\u2019s talking about, as he\u2019s worked with the Ashford Formula for more than 40 years.<\/span><\/p>\n<p><span style=\"font-size: 14px;\">The Alkali Neutralizer Company in Los Angeles purchased the formula in 1947, and used it on ind<\/span><span style=\"font-size: 14px;\">ustrial floors and parking decks.<\/span><\/p>\n<p><span style=\"font-size: 14px;\">Casa de Cadillac dealership in Sherman Oaks, California, was the first company of note to sign on to use the formula on its showroom floors. Not only did the formula and densification process densify and strengthen the concrete floors, but it also made it less susceptible to immediate staining. As the first documented Ashford Formula project in 1949, the Casa de Cadillac dealership began the formula\u2019s legacy of unmatched quality, performance and value.<\/span><\/p>\n<p><span style=\"font-size: 14px;\">But first, Ashford Formula representatives had to teach contractors and architects about this new densification technology.<\/span><\/p>\n<p><span style=\"font-size: 14px;\">In those early years, Curecrete Chemical Company purchased the Ashford Formula and its production rights, and made inroads early on with architects in the Los Angeles area. At the time, it was a process of educating architectural teams, and those who specified which materials were to be used on projects, on this new technology that would add significant value and life to their developments.<\/span><\/p>\n<p><span style=\"font-size: 14px;\">Even 20 years later, when Jerry joined the company as a representative and applicator in 1970, his focus was on educating an unfamiliar audience of architects, engineers and owners on the concept and merits of concrete densification, as well as applying Ashford Formula on many significant projects throughout the Rocky Mountain area.<\/span><\/p>\n<p><span style=\"font-size: 14px;\">He remembers spending a year convincing the original architect team leader for the Brigham Young University Marriott Center in Provo, Utah to use the product. This was par for the course then \u2013 on every one of those many early projects in the 1970s, Jerry spent most of his time educating decision-makers about the long-lasting value and benefits to using the Ashford Formula.<\/span><\/p>\n<p><span style=\"font-size: 14px;\">Upon the retirement of its owners, Jerry purchased Curecrete Chemical Company in 1978. He relocated the company\u2019s corporate headquarters and production to Utah, where he resided, and started reaching out to more contractors, architects and other decision makers about the benefits of concrete densification.<\/span><\/p>\n<p><span style=\"font-size: 14px;\">To expand the company further than the Los Angeles and Rocky Mountain areas, he learned early on to connect with materials representatives all over the country who were known and trusted by local architects there. Densification technology was still new to many at the time, and it took a lot of faith on the part of architects and contractors to believe that the formula would be as effective as Jerry said it would. He credits the growth of the company to those local reps.<\/span><\/p>\n<p><span style=\"font-size: 14px;\">\u201cWhen we first started out, we were nobody,\u201d Jerry says. \u201cOur reps are really top-notch people. The architects trusted them, and it gave the architects the confidence to try it.\u201d<\/span><\/p>\n<p><span style=\"font-size: 14px;\">Curecrete grew, and started to land significant projects: the LA Sports Arena, the General Dynamics hangar, the Smuckers warehouse, the Coors Light distribution center and others.<\/span><\/p>\n<p><span style=\"font-size: 14px;\">In 1984, Curecrete introduced concrete densification to big box retailers, including Lowe\u2019s, Costco, Walmart and Target. Again, Jerry says it took a year of education and discussions to convince the first one to sign on, but once they did, it became a solid flooring partnership for the next decade. As those companies started to expand across the nation, the Ashford Formula became the foundation they placed their shelves and products on.<\/span><\/p>\n<p><span style=\"font-size: 14px;\">Once this happened, though, large chemical companies started to take notice. Before big box retailers started using the Ashford Formula, Curecrete and its densification technology flew under the radar \u2013 hardening and marbleizing floors all over the country, but quietly doing so. Curecrete built the densification industry and once it became popular within the retail sector, others wanted to be a part of it.<\/span><\/p>\n<blockquote><p><span style=\"font-family: helvetica, arial, sans-serif; color: #122e75;\"><strong>\u201cBy the time they took notice, there was enough we\u2019d done that they knew it was legit. They knew they needed to do it to stay relevant in the market,\u201d Jerry says of that time.<\/strong><\/span><\/p><\/blockquote>\n<p><span style=\"font-size: 14px;\">Before big box retailers, Jerry says his challenge was educating users on this new technology and industry. After going into big box stores, the challenge was the competition. Today, Jerry estimates there are dozens of other concrete densification manufacturers out there. But only one company \u2013 Curecrete \u2013 has been there since the beginning, with floors that have outlived their applicators.<\/span><\/p>\n<p><span style=\"font-size: 14px;\">And Curecrete continues to innovate as an industry leader. In 2019, the company will also celebrate the\u00a0 20th anniversary of the RetroPlate Concrete Polishing System, a product that began as a way of removing old, worn out coatings and providing owners and facility managers with\u00a0 long-term solutions. In 1999, Jerry and his team realized they could combine the densification technology of the Ashford Formula with the diamond polishing process normally used on stone.<\/span><\/p>\n<blockquote><p><span style=\"color: #122e75; font-family: helvetica, arial, sans-serif;\"><strong>After countless hours of research and development, laboratory and field testing, the RetroPlate Concrete Polishing System was the first concrete polishing system in the market, and birthed the concrete densification-polishing industry.<\/strong><\/span><\/p><\/blockquote>\n<p><span style=\"font-size: 14px;\">By chemically treating the floor and polishing the bare concrete, the RetroPlate System creates a highly abrasion-resistant, dust-proofed, polished floor that is easy to maintain. With different coloring products, it elevates normal concrete flooring to a beautiful aesthetic that creates its own ambiance.<\/span><\/p>\n<p><span style=\"font-size: 14px;\">Today, you can see the high sheen of RetroPlate polished concrete on the floors in high-end car dealerships, office buildings, restaurants, hotel lobbies, museums, schools and universities, and so on.<\/span><\/p>\n<p><span style=\"font-size: 14px;\">The Ashford Formula has now densified more than five billion square feet of concrete. That\u2019s enough concrete to create a two-and-a-half-foot sidewalk that circles the equator fifteen times. Additionally, the RetroPlate System has polished more than 237 million square feet of concrete.<\/span><\/p>\n<p><span style=\"font-size: 14px;\">Not only could both systems circle the globe multiple times, both are used on floors across the globe. In 1981, the first international distributor of the Ashford Formula was established in Australia. Today, the Ashford Formula and the RetroPlate System are represented in more than 100 countries around the world.<\/span><\/p>\n<p><span style=\"font-size: 14px;\">Curecrete products can be found on floors in China, Turkey, South Africa, Australia, Brunei and more. As the most widely specified and used liquid concrete densifier and hardener in the world, and developer of the concrete densification and polishing process, Curecrete single-handedly pioneered, built and leads the densification industry.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; For decades, Curecrete has focused solely on developing quality products that enhance concrete floors. The concrete densification and concrete polishing markets were created and pioneered by the development of the Ashford Formula\u2122 in 1949 and the RetroPlate\u00ae Concrete Polishing System in 1999. 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