Jerald W. Jones | President

Jerald W. Jones is President and CEO of Curecrete Distribution, Inc.  He graduated from Brigham Young University in 1965.  His association with Curecrete Chemical Company began in 1970 as an applicator purchasing the Ashford Formula from Curecrete’s Los Angeles production facility.

During the ensuing seven years, Jerry pursued a two-fold focus educating an unfamiliar audience of architects, engineers and owners on the concept and merits of concrete densification as well as applying Ashford Formula on many significant projects throughout the Rocky Mountain Area.

After purchasing Curecrete Chemical Company in 1978 and moving its corporate headquarters and production to Utah, Jerry began a career long task of continuing to educate decision makers about the benefits of concrete densification as well as build a worldwide organization of sales representatives, technical field support and distributors.

The resulting effect of this forty year educational commitment has been the introduction of Ashford Formula and the densification process, by Curecrete, to virtually every major user of concrete densification technology today, as well as the resulting application of Ashford Formula on over three billion square feet of concrete surfaces worldwide.

Scott Liggett | Chief Executive Officer

Scott Liggett joined Curecrete Distribution as CEO in March 2010.  Scott graduated in 1999 from Brigham Young University with a degree in Philosophy and a minor in Logic.  He was sought after by Curecrete especially for his amiable but effective leadership style and ability to formulate and execute a clear and successful vision for the continued growth of Curecrete.

Prior to Scott’s coming to Curecrete, he was the Strategic Sourcing Manager for Brigham Young University.  Scott was responsible for supervising a team which procured about 40% of all the commodities that were purchased by the University.  In addition to his managerial responsibilities, Scott was responsible for maintaining and nurturing key strategic supplier relationships, which saved the University millions of dollars each year.

Scott believes that the success of Curecrete, or any organization, depends on each individual of the team fulfilling their responsibilities with a sense of ownership, competence, and pride.  Consequently, a culture of accountability with a focus of getting everyone the tools and training they need to perform brilliantly will be one of Scott’s key focuses.

When he is not working, Scott enjoys spending time with his family, cooking, outdoor activities, and playing racquetball.  He has four daughters and a son, all of which adore their wonderful mother.  Some other interesting facts about Scott include that he has owned a landscape company for 20 years and ran a trading post on the Navajo Indian reservation for three years.  Scott enjoys any challenge and is excited about being part of the Curecrete family.

Vernon Talbot | Managing Director - Advanced Floor Products

Vernon Talbot is the Managing Director of Advanced Floor Products.  He has been involved with the RetroPlate Concrete Polishing System® from the very beginning, as the one who applied the first samples of RetroPlate over 14 years ago.  Vernon has enjoyed being a part of the tremendous growth and progress of not only the RetroPlate System®, but of the concrete polishing industry as well.  He oversees the operations of the RetroPlate System®    throughout the world and works with U.S. representatives, certified applicators, international distributors and corporate employees.

Vernon is married to Raychellene, and they have three beautiful daughters – Dexonna, Axuray and Tayxa.  He enjoys sports and outdoor activities, including skiing, mountain biking, hiking, and fishing, as well as trying to keep up with 3 active girls.

Jim Walton | Technical Director

In 2005, Jim Walton joined Advanced Floor Products as its Technical Director, bringing with him over 25 years of sales and technical support experience.  Prior to joining the RetroPlate team, Jim worked for two leading polished concrete OEMs, introducing original polished concrete grinding equipment and processes to the U.S. market.

As Technical Director, Jim provides expert technical support and training to certified RetroPlate applicators, oversees the certification process to potential RetroPlate applicators, and provides technical assistance to contractors, specifiers, architects and RetroPlate representatives throughout the globe.

Jim served honorably in the U.S. Navy, and attended Northeast Louisiana University.  In his spare time, he enjoys fishing, guitar playing, watching movies, walking and riding bicycles.  He is married with three grown children, and currently resides in Madison, Mississippi, USA.

Deke Rife | National Accounts Manager & Special Projects

Deke Rife joined Advanced Floor Products as a National Accounts Manager in July 2011. He has worked in the construction industry for more than thirty-five years, thirty of which were in construction chemical sales, and twelve plus years in the concrete polishing industry. He holds a bachelor’s degree in chemistry and biology from Buena Vista University. Deke has 3 children and 4 grandchildren, and enjoys boating, golfing, hunting and fishing. He currently resides in San Antonio, TX, USA.

Scott Maxfield | National Accounts Manager

Scott Maxfield joined Advanced Floor Products as National Accounts Manager in October of 2016.  He has worked in the concrete construction industry for over thirty-four years specializing in concrete chemical sales and application.  As National Accounts Manager, his primary responsibility is to match Advanced Floor Products’ field representatives and applicators with corporations who have integrated the RetroPlate Concrete Polishing System into their building specifications.

Scott has six children, all but one who are now grown with families of their own.  He has been actively involved as a volunteer and coach in youth soccer, including a stint as President of Utah Youth Soccer.  Currently, he is still active as a thirty-eight year sports official refereeing high school and small college football and basketball.

Brak Carman | Diamond Tooling & Technical Assistance

Brak Carman joined Curecrete Chemical, the parent company of Advanced Floor Products in 2003, and officially joined the RetroPlate team a year later.  In his current capacity at AFP, he provides technical assistance and diamond tools for our certified installers.  He brings to the RetroPlate team a wealth of knowledge and experience in the residential home construction and real estate industries, as well as an education focused on architecture and mechanical drafting.  This experience coupled with his expertise in diamond tooling uniquely qualifies Brak to be a valuable asset in the concrete polishing industry and to the RetroPlate team.

Brak’s wife Denise is his “best buddy”, and together they are raising four active little boys: McKay, Renik, Deakin and Kieran.  During his free time, Brak can be found riding motorbikes and motorcycles, off-roading in Toyota Landcruisers, and welding, fabricating and wrenching said vehicles.  Brak currently resides in Payson, UT, USA, where he and his family hope to be for a long while.

Massimo Poggio | Executive Director of Int'l Business & Managing Director, Latin America

Max has spent over ten years working at Curecrete Distribution.  Beginning as Director of Technical Services, he quickly gained knowledge in many aspects of Curecrete Distribution working as Regional Manager over Latin America, Chief Operating Officer and eventually as President and CEO of Curecrete Distribution, Inc.  He resigned when forced to take a medical leave.

Max has developed an intimate understanding of Curecrete Distribution and knows the ins and outs of all aspects of the company.  He understands the vital role distributors and representatives play in the world market and he enjoys interfacing with the customers.  During his tenure he has successfully nurtured international growth which is flourishing today. Following his medical leave, he has now returned as the Executive Director for International Business.

Max is a native of Milan, Italy, and graduated from Brigham Young University in engineering.  Max is a natural for his position at Curecrete as he is fluent in four languages, has traveled the world extensively, and brings over 35 years of business experience.  Prior to coming to Curecrete Distribution he founded and managed businesses in the auto industry including auto parts, service, manufacturing and owned dealerships including Ferrari, Fiat and Mazda.

In addition to Curecrete, Max loves classic and foreign exotic cars, building and customizing computers, traveling, and reading.  He enjoys family time with his wife, Jane, three children and seven grandchildren.

Toni Jimenez | European General Manager

Toni Jiménez joined the Advanced Floor Products team in September 2012 as the European General Manager.

Toni is responsible for providing training, care and service for all RetroPlate® European representatives.

A native of Spain, Toni previously owned a concrete polishing business.  But for the past 6 years, he has owned and operated a product distribution company. Toni’s extensive expertise of the RetroPlate® System and its supporting products are a result of his working directly with each product for several years in the field.

In his spare time (which is quite rare), Toni enjoys hitting the pavement on his bike reliving some of his days as a professional cyclist in France in the 1990s.

Toni currently resides in the south of Spain in Almeria, near the sea, with his wife and two daughters.

Garrett Soong | Director of Marketing

Garrett Soong serves as the Director of Marketing for Curecrete Distribution, Inc.  He joined the Curecrete team in October 2007 after completing his undergraduate education at Brigham Young University-Provo.

As the Director of Marketing, Garrett is tasked with articulating and communicating the unique and unmatched benefits of the Ashford Formula and the RetroPlate System, and Curecrete’s complete line of supporting products.  He is also responsible for product branding and design, promotional campaigns, advertising, tradeshows and web-design and upkeep.  He also assists and supports the many dedicated sales representatives and international distributors in their marketing efforts.

Garrett is originally from Maui, Hawai’i where he was born and raised. He enjoys visiting his home state and spending time in the water and sun!  Garrett holds a Bachelor of Science degree in International Relations with an emphasis in Middle Eastern Studies from Brigham Young University-Provo.

Sheri-Ann Edwards | Assistant Director of Marketing

Sheri-Ann Edwards serves as the Assistant Director of Marketing for Curecrete Distribution, Inc.  She joined the team in December 2006, after moving from her home state of Hawai’i.  Prior to joining Curecrete Distribution, Inc., she was employed with the County of Maui, Office of Elections.

As the Assistant Director of Marketing, Sheri-Ann is responsible for product branding and literature, promotional campaigns, advertising and trade shows.

Sheri-Ann holds a Bachelor of Science degree in Political Science from Brigham Young University-Hawaii.  She enjoys spending time with her husband and family, serving in her church, reading and dreaming of the white, sandy beaches of Hawai’i.  She and her husband, David, reside in Orem, UT.

Bradley Gardner | Chief Financial Officer

Bradley Gardner is the Chief Financial Officer at Curecrete Distribution, Inc. and coordinates the accounting and financial functions of the company.  He oversees accounts receivable, accounts payable and general ledger functions within the accounting system including reporting financial information to management.

Brad graduated with honors from Brigham Young University with a Bachelor of Science degree in Accounting and a Master of Business Administration degree from the University of Utah.  He is a Certified Public Accountant with memberships in both the American Institute and Utah Association of CPA’s.  He is also a past officer and board member of various professional organizations including serving as President of the Southern Chapter of the UACPA.

Prior to his time at Curecrete, Brad worked with the Grant Thronton International CPA firm attaining the position of Senior Manager.  His responsibilities included client consulting and billing responsibility for various individuals and business entities.  Since leaving Public Accounting he has worked in the industry as a Controller and CFO.

Brad has also been involved in positions of leadership with civic organizations and within his church.  He is married with 6 children and 10 grandchildren.  He enjoys many activities including fishing, golfing and tennis.

Lee Cardon | Director of Information Technology

Lee Cardon serves as the Director of Information Technology for Curecrete Distribution, Inc.  He is responsible for all of the Information Technology needs of Curecrete including the installation and maintenance of network hardware, software and phone systems.  Lee has been championing technology at Curecrete since 1999.

Lee grew up in Santa Monica, California.  He served in the U.S. Navy for 4 years and has crossed the Equator aboard ship becoming a Trusty Shellback. He also speaks Korean – having lived in Korea for 4 years.

Lee likes to camp and hike with his 3 children, and enjoys reenacting the Western Fur Trade era of the Mountain Men.

Lee currently resides in Springville, Utah.

Brian Gallacher | Director of Global Operations

Brian Gallacher joined Curecrete Distribution, Inc. in July 2016 as the Director of Global Operations. Brian oversees the Customer Care and Procurement teams and is dedicated to enhancing the Curecrete customer experience as well as making internal processes and systems simple, fast, and accurate.

Brian received his MBA from Utah State in 2003 and his BS in Business Management from Utah Valley University in 1997. Prior to joining Curecrete, Brian was the Senior Director (Europe and South Africa) at XANGO, LLC. In this position, he was responsible for developing new relationships and then directing the set-up, expansion, logistics and business building activities in the European division which grew sales from 0.4% to 28% of total market share. In addition to these responsibilities, he mentored both U.S. and Europe office staff to execute product and distributor trainings, customer support, events, and logistics operations.

Brian loves spending time with his beautiful wife and soul mate, Leslie; they have a son and two daughters. They love Disneyland, summer barbeques, the theater, and home projects. In his free time, Brian enjoys riding his Harley as well as hiking, mountain biking, and snowboarding.

Peter Wagner | Director of Supporting Products Development

Peter Wagner is the Director of Supporting Products Development which focuses on the education and promotion of Curecrete’s supporting line of products: CreteStrip, CreteFill Pro Series of Joint Fillers and Repair Products, CreteClean Plus with Scar Guard, CreteClean Plus Single Dose for Auto Scrubbers, RetroGrind, RetroGuard, RetroPel and RetroPlate Diamonds and Concrete Dyes.

Peter has been involved in the flooring industry since 1984, the first 15 years of which focused on providing maintenance and repair solutions for the carpet and natural stone industries. He entered the fledgling polished concrete industry in 1999 as the first full time polishing contractor in Oregon. With his forward-thinking and visually oriented craftsmanship, he excelled as an early adapter of melding polished concrete with acid stains and penetrating dyes.

During the past decade, Peter has taught hundreds of certified applicators the art of coloring polished concrete.  He has given back to the industry as the creator and writer of over 40 columns, including the Polished Perspectives column in Concrete Décor Magazine, and has been a featured speaker and trainer at the largest concrete trade show in the industry, the World of Concrete, the Concrete Décor Show, and the ICPSC Atlanta show.  Most recently he lead the Polished Concrete Seminar at World of Concrete 2016.

As the Director of the Supporting Products Development team, Peter is charged with unifying the efforts of our representatives, certified applicators, and vendors to create a system-wide approach to promoting our supporting products that enhance the value of the flagship products. His efforts will allow Curecrete to provide the most successful concrete densification and polishing systems in the industry.

Peter resides in Portland, Oregon with his wife, Nancy, and they have 2 married children.

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